In the fast-moving world of baby product sourcing, trade fairs remain one of the most powerful tools for B2B buyers. Whether you’re a seasoned importer or launching a new private label brand, attending the right expo can connect you directly with baby product wholesalers and unlock exclusive sourcing opportunities.
2025 brings a fresh lineup of international trade shows, offering everything from bulk baby products to innovative designs. These events help buyers discover the latest market trends, vet potential baby product suppliers, and negotiate face-to-face with baby products wholesale suppliers. In this guide, we’ll walk you through five of the most important baby product trade fairs happening in 2025 — and how they can elevate your sourcing strategy.
1. Why Trade Fairs Are the Best Places to Find Baby Product Wholesalers
1.1 Direct Access to Verified Suppliers
Trade fairs offer a rare chance to meet baby product wholesalers in person. This face-to-face interaction helps build trust and speeds up the decision-making process. Unlike online platforms, trade shows allow you to physically inspect product quality, packaging, and compliance certifications. You can compare suppliers side by side and ask questions on the spot. For B2B buyers sourcing bulk baby products, this reduces risk and improves sourcing efficiency.
Many exhibitors are baby product manufacturers or OEM factories with export experience. This ensures you’re not just dealing with intermediaries. According to CBME China, over 70% of their exhibitors offer factory-direct pricing and support for custom development—ideal for importers and private label brands.
1.2 Discover the Latest Industry Trends
Attending global baby product expos helps buyers stay ahead of trends. From sustainable materials to multifunctional designs, trade fairs showcase next-gen innovations in the baby industry. Whether you’re looking for eco-friendly feeding tools or ergonomic strollers, exhibitions present a curated display of what’s next.
You’ll see how leading baby products wholesale suppliers adapt to changing consumer preferences. This is especially useful if you’re launching your own brand or planning to expand your product line. Trend zones, live demos, and speaker panels add context to product displays, giving you valuable market insights beyond catalogs and websites.
Trade fairs are not just about buying—they’re about discovering the future of the wholesale baby product business.
2. CBME China – Shanghai, China
2.1 Asia’s Largest Expo for Baby Product Wholesalers
CBME (Children Baby Maternity Expo) is the most influential baby product fair in Asia. Held annually in Shanghai, it features over 3,000 exhibitors across 230,000 sqm of exhibition space. You’ll find everything from baby care items to toys, feeding bottles, and nursery furniture—all in one place.
For B2B buyers, CBME is a one-stop sourcing platform. It’s where serious baby product wholesalers come to connect with buyers from around the world. Many vendors offer competitive MOQ terms, making it ideal for businesses seeking baby products wholesale suppliers that can scale.
Exhibitors include well-known baby product manufacturers and export-focused suppliers. If you’re building a supply chain or evaluating a new baby product supplier, CBME offers access to some of the best in the industry.
2.2 Why B2B Buyers Trust CBME China
Buyers trust CBME for its professionalism and scale. The expo is organized with dedicated zones for categories like strollers, clothing, toys, and baby feeding. This makes it easy for buyers to navigate based on sourcing goals. International visitors benefit from on-site interpreters, buyer lounges, and matchmaking services that streamline the sourcing process.
CBME also provides real-time access to product launches and innovations. Whether you’re looking for private label partners or planning to buy bulk baby products, the event caters to different buyer profiles.
With attendees from over 100 countries, CBME isn’t just a fair—it’s a global business platform. Many buyers return year after year to build long-term partnerships with baby product wholesalers, ensuring supply chain reliability and product quality.
3. Kind + Jugend – Cologne, Germany
3.1 A Global Hub for Premium Baby Products
Kind + Jugend is one of the most prestigious baby product exhibitions in the world. Held in Cologne, Germany, it attracts over 1,200 exhibitors and 25,000 visitors from more than 130 countries. The fair specializes in premium, design-led, and safety-certified baby items—perfect for brands seeking high-end collections.
For international B2B buyers, this show is the place to connect with top-tier baby product wholesalers from Europe, Asia, and beyond. Many suppliers focus on innovation, offering unique items not easily found through standard sourcing platforms. If you’re looking for standout designs or patented products, this fair delivers.
It’s also ideal for spotting trends. Whether it’s smart baby monitors or ergonomic carriers, Kind + Jugend consistently leads the way in premium wholesale baby product innovation.
3.2 Key Benefits for International Buyers
Kind + Jugend offers a professional and organized sourcing experience. The fair is segmented by product type—feeding, care, travel, toys—making it easy to target the categories that matter most to your business. High-quality baby product manufacturers and exporters are readily available to discuss product specs, customization, and logistics.
Many baby product wholesalers at this event already have international certifications like EN, ASTM, or ISO. That means you can reduce compliance costs when selling in regulated markets. On top of that, English-speaking staff and detailed catalogs make communication easier for overseas buyers.
If you’re looking for established baby product suppliers who understand branding and private labeling, this is the place to be. For those in retail, e-commerce, or distribution, the efficiency and depth of this trade fair are hard to match.
4. Hong Kong Baby Products Fair – Hong Kong
4.1 Gateway to Asian Baby Product Wholesalers
The Hong Kong Baby Products Fair is a key sourcing platform in Asia. It brings together over 600 exhibitors from China, South Korea, Taiwan, and other major manufacturing hubs. Strategically located in a global trade hub, this show acts as a direct bridge between buyers and leading baby product wholesalers in the region.
You’ll find a full range of categories here—from baby apparel and feeding accessories to safety products and furniture. Many exhibitors specialize in OEM/ODM, making it an ideal venue for launching private label products. For importers sourcing bulk baby products at competitive prices, the value proposition is clear.
The fair’s close timing with the Hong Kong Toys & Games Fair also allows buyers to source across multiple child-focused categories in one trip.
4.2 Special Advantages for B2B Importers
For international buyers, Hong Kong offers unmatched convenience. The city’s world-class infrastructure, visa-friendly policies, and English-speaking environment make it easy to navigate. The fair is highly internationalized, attracting serious baby product wholesalers and B2B importers from over 100 countries.
Unlike smaller regional fairs, this event is supported by HKTDC and offers free business matching services, buyer lounges, and curated supplier lists. You can schedule meetings in advance, which saves time and ensures better sourcing outcomes.
Many baby products wholesale suppliers here are export-ready and familiar with shipping, labeling, and compliance for markets like the U.S., Europe, and the Middle East. If you’re looking for flexibility in MOQ and customization, this expo is well worth your attention.
5. ABC Kids Expo – Las Vegas, USA
5.1 North America’s Leading Baby Product Trade Show
The ABC Kids Expo is the top baby and juvenile products trade show in North America. Held annually in Las Vegas, it features over 600 exhibitors and draws thousands of retail buyers, distributors, and brands from across the U.S., Canada, and Latin America.
For buyers seeking trusted baby product wholesalers, ABC Kids Expo is a premium platform. The show offers direct access to established baby product manufacturers with extensive experience in North American markets. You’ll find everything from innovative strollers and car seats to natural skincare and feeding items.
Many suppliers also offer exclusive deals for orders placed during the event—making it ideal for buyers sourcing wholesale baby product lines for physical or online stores.
5.2 Why It’s Perfect for North American Buyers
ABC Kids Expo is built with North American retail in mind. All products on display meet U.S. safety and regulatory standards, which reduces compliance risks for importers and retailers. The layout is buyer-friendly, with curated zones for new launches, eco-products, and boutique collections.
B2B buyers looking for dependable baby product wholesalers will appreciate the transparency and professionalism at this fair. Many exhibitors are open to flexible MOQs and private label partnerships. It’s also a hub for networking—with seminars, panel discussions, and matchmaking sessions that help buyers connect with the right baby product supplier.
If your goal is to scale your business with high-quality bulk baby products, ABC Kids Expo is one of the most strategic events to attend in 2025.
6. China Toy Expo – Baby & Preschool Zone -Shanghai, China
6.1 An Emerging Powerhouse in Baby Product Wholesale
While known primarily as a toy fair, the China Toy Expo has rapidly expanded its Baby & Preschool Zone to become a major destination for sourcing baby products. Hosted in Shanghai, it now features over 500 exhibitors dedicated to early childhood goods—ranging from feeding accessories to soft toys and learning tools.
This is a rising hub for baby product wholesalers targeting both educational and retail markets. With China’s powerful manufacturing base behind it, the expo offers highly competitive pricing and customization services. For startups and medium-sized importers looking for baby products wholesale suppliers, this fair offers substantial value.
Many suppliers are actively seeking international partnerships and have ready-to-ship inventory as well as OEM/ODM capacity.
6.2 What Makes It a Smart Choice for B2B Sourcing
The Baby & Preschool Zone is particularly attractive for buyers who want to bundle sourcing for toys and baby items in one trip. Exhibitors at the fair are often vertically integrated baby product manufacturers, which helps shorten lead times and lower production costs.
Attending this fair allows B2B buyers to connect directly with experienced baby product wholesalers who understand bulk exporting and overseas documentation. The organizers also provide on-site interpreter services, guided tours, and buyer matching, making it easier for non-Chinese speakers to navigate the event.
Whether you’re a wholesaler, distributor, or brand owner, this fair provides an efficient way to explore new product ideas and find a trusted baby product supplier for your next growth phase.
7. How to Choose the Right Trade Fair for Your Sourcing Strategy
Not all trade fairs serve the same purpose. Selecting the right one can directly impact the quality of your suppliers, the pricing you secure, and the speed of delivery. Whether you’re sourcing from baby product wholesalers for the first time or expanding your supplier base, aligning your trade fair visit with your sourcing strategy is essential.
Start by evaluating the goals of your procurement process. Are you looking for low-cost bulk baby products, premium items, or sustainable collections? The answer will help narrow down your choices. Below, we explore two key factors to consider when making this decision.
7.1 Based on Product Category and Market Focus
Different trade fairs specialize in different product categories and regional markets. For instance, CBME China excels in comprehensive maternity and baby supplies, while Kind + Jugend is known for high-end, design-focused baby gear. If you aim to find baby product wholesalers offering eco-friendly or innovative designs, Cologne may be a better fit. For mass-market options or OEM opportunities, Shanghai could be more suitable.
If your goal is to connect with baby products wholesale suppliers serving specific regions—like North America or Southeast Asia—prioritize fairs where those buyers and sellers frequently meet. Research exhibitor lists and product showcases in advance. This helps you avoid misaligned sourcing efforts and ensures a higher ROI on your visit.
Attending the right fair by category not only saves time but improves your access to vetted baby product manufacturers who truly meet your product needs.
7.2 Based on Your Business Model
Your sourcing strategy should reflect your business model. Are you a wholesaler looking to scale up inventory quickly? Or an online brand seeking unique private-label designs? Your objectives will shape your ideal trade fair experience. Events like ABC Kids Expo offer excellent value for retailers and brands selling in North America. In contrast, fairs like China Toy Expo are ideal for those prioritizing pricing and volume.
Small and medium-sized businesses often benefit from connecting with baby product wholesalers that support lower MOQs and flexible manufacturing. Larger enterprises may focus on working with vertically integrated baby product suppliers offering end-to-end services, from design to delivery.
By aligning your business model with the right event, you’re more likely to build long-term partnerships and streamline your supply chain for wholesale baby product sourcing. This strategic match is key to sustainable growth.
Conclusion
Trade fairs offer more than just product displays — they provide valuable insight into the global baby products industry and help you build lasting supplier relationships. Whether you’re seeking low-cost wholesale baby products, premium collections, or customized manufacturing solutions, the events listed in this article are the best places to start. By attending the right trade show, you can meet reliable baby product wholesalers, source smarter, and stay ahead of your competitors.
Looking for trusted baby product manufacturers or need help planning your next sourcing trip? Contact our team today — we’re here to help you connect with verified suppliers and simplify your international purchasing experience.
