Among the top wholesale markets in China, toy hubs such as Yiwu Toy Market and Guangzhou Toy Wholesale Market stand out for their variety and innovation. These Chinese toy markets bring together thousands of verified suppliers who specialize in OEM production, bulk orders, and customized toys for global importers. Visiting these markets is one of the best ways to explore China’s strong toy manufacturing ecosystem.
1. Shantou Toy Wholesale Market
📍 Location: Chenghai District, Shantou City, Guangdong Province, China
🕒 Opening Hours: 8:30 AM – 6:00 PM (Monday to Sunday)
Shantou Toy Wholesale Market, located in the Chenghai district of Guangdong, is widely known as the “Toy Capital of China.” This market is one of the largest professional toy manufacturing and trading hubs, combining production, wholesale, and export under one roof. With thousands of local factories, Shantou offers unmatched efficiency for toy importers and distributors worldwide.
🎯 Core Product Categories:
Plastic toys, RC cars, educational toys, building blocks, dolls, baby toys, and electronic toys. Many suppliers provide OEM & ODM customization, helping brands build unique toy lines.
💎 Key Advantages for Buyers:
- Direct access to factory clusters — ensuring competitive pricing and fast lead times.
- Experienced exporters familiar with EN71, ASTM, and CE standards.
- Complete supply chain support, including packaging, logistics, and mold design.
- Many suppliers accept low MOQ orders, suitable for small businesses or online retailers.
💡 On-Site Sourcing Tips:
- Best visiting seasons: March–June and September–December, when new product launches peak.
- Spend at least two days exploring — many sellers display samples across several large buildings.
- Bring clear product specs and business cards to get better factory quotes.
🚆 Transport & Nearby Hotels:
- 30 min from Shantou Railway Station
- 45 min from Jieyang Chaoshan International Airport
- Recommended stays: Golden Gulf Hotel, Junhua Haiyi Hotel, Chenghai Business Hotel
2. Yiwu Toy Wholesale Market
📍 Location: District 1, Yiwu International Trade City, Yiwu, Zhejiang Province, China
🕒 Opening Hours: 9:00 AM – 5:00 PM (Monday to Sunday)
Yiwu Toy Wholesale Market is part of the world-famous Yiwu International Trade City, often called the largest small commodity market on Earth. With over 2,000 toy suppliers located mainly in District 1, Hall B, it serves as one of China’s most comprehensive hubs for bulk toy sourcing. Importers from over 150 countries visit Yiwu every year to find export-ready and OEM toy products.
🎯 Core Product Categories:
Educational toys, plush toys, building blocks, baby toys, inflatable toys, remote control toys, and outdoor playsets. Many shops also carry licensed and seasonal toys, perfect for gift stores and promotional businesses.
💎 Key Advantages for Buyers:
- Massive product range — thousands of booths offering ready-to-ship SKUs.
- Export experience — suppliers familiar with Europe, Middle East, and South America markets.
- Convenient sourcing — buyers can compare prices and quality in one place.
- Support for custom packaging, private labeling, and small-batch OEM.
- Full ecosystem — nearby freight agents, inspection services, and logistics companies make export smoother.
💡 On-Site Sourcing Tips:
- Best buying seasons: April–June and October–December, when many new toy designs are released.
- Use a Yiwu sourcing agent if you plan to purchase from multiple halls or mix categories.
- Bring a translator or sourcing guide, as most sellers focus on wholesale rather than direct retail.
- Take note of booth numbers — each floor specializes in a different toy type.
🚆 Transport & Nearby Hotels:
- 20 min from Yiwu Railway Station
- 25 min from Yiwu Airport
- Recommended stays: Sanding Crowne Plaza, Yiwu Marriott Hotel, Yindu Hotel
3. Guangzhou Toy Wholesale Market
📍 Location: Yide Road and OneLink Plaza, Yuexiu District, Guangzhou, Guangdong Province, China
🕒 Opening Hours: 8:30 AM – 6:00 PM (Monday to Sunday)
Guangzhou Toy Wholesale Market, mainly centered around Yide Road and OneLink International Plaza, is one of the most active toy wholesale markets in China. It brings together thousands of suppliers specializing in plush toys, electric toys, baby products, and festival gifts. The market’s modern infrastructure and proximity to ports make it a top destination for global toy importers looking for fast export services and trendy designs.
🎯 Core Product Categories:
Plush dolls, educational toys, electronic toys, plastic toys, puzzles, festival gifts, and cartoon merchandise. Many vendors work directly with factories in Shantou, Dongguan, and Shenzhen, allowing for flexible OEM and ODM production.
💎 Key Advantages for Buyers:
- Excellent location near Guangzhou Port, ideal for bulk export.
- Strong focus on design-driven toys and new seasonal trends.
- Most shops have multilingual staff and accept small trial orders.
- Close to stationery, gift, and baby product markets, enabling multi-category sourcing.
- Many suppliers can provide product compliance documentation (CE, EN71, ASTM).
💡 On-Site Sourcing Tips:
- Best sourcing seasons: February–April and September–December, when new festival toys are launched.
- Visit both OneLink Plaza (modern toy & gift suppliers) and Yide Road Market (traditional wholesalers).
- Allow at least 1–2 days for full exploration — the area covers several streets and high-rise buildings.
- Bring your sourcing list and sample photos — many sellers can quickly match similar products.
🚆 Transport & Nearby Hotels:
- 15 min from Guangzhou Railway Station
- 40 min from Guangzhou Baiyun International Airport
- Recommended stays: Hotel Landmark Canton, Holiday Inn Guangzhou Shifu, Dongfang Hotel
4. Linyi Toy Wholesale Market
📍 Location: Lanshan District, Linyi City, Shandong Province, China
🕒 Opening Hours: 8:30 AM – 6:00 PM (Monday to Sunday)
Linyi Toy Wholesale Market is one of northern China’s most important toy distribution hubs, known for its low prices and large trading volume. As part of the broader Linyi Mall Commercial Area, it attracts thousands of domestic and international buyers each year, making it a key player among toy wholesale markets in China. Most suppliers here focus on affordable bulk toys that are popular across the Middle East, Africa, and Southeast Asia.
🎯 Core Product Categories:
Plastic toys, educational toys, seasonal gifts, small electronic toys, plush dolls, and baby products. The market is also a great place to find unbranded and promotional toys for supermarket or discount-store supply chains.
💎 Key Advantages for Buyers:
- Low wholesale prices and flexible MOQ requirements.
- Ideal for bulk purchasing and reselling in developing markets.
- Easy access to logistics providers specializing in sea and land transport.
- Many suppliers offer mixed container services, perfect for small and medium importers.
- Increasing number of factories in Shandong now support OEM customization.
💡 On-Site Sourcing Tips:
- Best sourcing time: March–June and September–November.
- Walk through the Toy & Gift Section inside Linyi Trade City for the widest selection.
- Plan a full day to explore — most stalls display both domestic and export versions.
- Bring clear product specs and photos for accurate price matching.
🚆 Transport & Nearby Hotels:
- 25 min from Linyi Railway Station
- 40 min from Linyi Qiyang Airport
- Recommended stays: Blue Horizon International Hotel, Pullman Linyi Lushang, Grace Inn Lanshan
5. Zhengzhou Toy Wholesale Market
📍 Location: Erqi District, Zhengzhou City, Henan Province, China
🕒 Opening Hours: 8:30 AM – 6:00 PM (Monday to Sunday)
Zhengzhou Toy Wholesale Market serves as a major toy trading hub in central China, connecting northern and southern supply chains through its strong logistics network. Located near Erqi Square and part of the city’s large wholesale district, it has become a strategic choice for regional distributors and international buyers who want to explore mid-range and affordable toy options.
🎯 Core Product Categories:
Plastic toys, educational toys, RC toys, baby products, inflatable toys, and seasonal gifts. Many vendors also stock stocklot toys and factory surplus items, providing opportunities for buyers seeking budget-friendly sourcing.
💎 Key Advantages for Buyers:
- Strategic location at the center of China — ideal for cross-regional distribution.
- Competitive prices and bulk order flexibility.
- Suppliers often work directly with factories in Guangdong, Yiwu, and Shantou, combining variety with affordability.
- Accessible logistics and courier services, simplifying inland and export transport.
- Many sellers provide bilingual communication and accept small mixed orders.
💡 On-Site Sourcing Tips:
- Best sourcing seasons: April–June and October–December.
- Visit early in the day — most stalls are busiest between 9:00 AM and noon.
- Plan a route through the Toys & Daily Goods Building to find export-focused suppliers.
- Consider working with a local sourcing agent for quality inspection and consolidation services.
🚆 Transport & Nearby Hotels:
- 20 min from Zhengzhou Railway Station
- 40 min from Zhengzhou Xinzheng International Airport
- Recommended stays: Zhongyou Garden Hotel, Holiday Inn Express Zhengzhou, Henan Sky-Land GDH Hotel
6. Chengdu Toy Wholesale Market
📍 Location: Jinjiang District, Chengdu City, Sichuan Province, China
🕒 Opening Hours: 9:00 AM – 6:00 PM (Monday to Sunday)
Chengdu Toy Wholesale Market is the largest toy distribution hub in western China, serving both domestic retailers and international importers. Conveniently located in the Jinjiang District, it connects directly with Yiwu and Guangdong suppliers, allowing buyers to access a wide range of affordable, export-ready toys without traveling to the East Coast. This market is increasingly popular among small wholesalers and e-commerce sellers due to its flexibility and accessibility.
🎯 Core Product Categories:
Educational toys, plush dolls, remote control cars, plastic toys, musical toys, building blocks, and festival decorations. Many shops specialize in mid-range toys that balance quality and price — ideal for cross-border online stores.
💎 Key Advantages for Buyers:
- The main toy wholesale market in western China serving provinces like Sichuan, Yunnan, and Chongqing.
- Competitive pricing and smaller MOQs are suitable for startup importers.
- Convenient access to Yiwu, Shantou, and Guangzhou suppliers through Chengdu’s logistics network.
- Many sellers support dropshipping and small mixed-container exports.
- Close to packaging and gift product markets, making combined sourcing more efficient.
💡 On-Site Sourcing Tips:
- Best visiting seasons: March–June and September–November.
- Plan at least one full day for exploration — product categories are spread across multiple buildings.
- Visit during weekdays for the best supplier availability.
- Bring samples or clear product specifications if you plan OEM production.
🚆 Transport & Nearby Hotels:
- 25 min from Chengdu East Railway Station
- 40 min from Chengdu Tianfu International Airport
- Recommended stays: Niccolo Chengdu, Holiday Inn Chengdu Oriental Plaza, Tibet Hotel Chengdu
7. Shenzhen Toy Wholesale Market
📍 Location: Futian District, Shenzhen City, Guangdong Province, China
🕒 Opening Hours: 9:00 AM – 6:00 PM (Monday to Sunday)
Shenzhen Toy Wholesale Market is renowned for its high-tech and innovative toys, making it a top choice for buyers seeking electronic, smart, and interactive toys. Situated in the heart of Shenzhen’s commercial district, this market connects international importers with factories that specialize in robotic toys, coding kits, drones, and Bluetooth-enabled toys. Shenzhen’s proximity to Hong Kong and major ports also makes export logistics fast and reliable.
🎯 Core Product Categories:
Smart toys, electronic toys, robotic toys, educational coding kits, remote control vehicles, drones, LED toys, and interactive learning products. Many suppliers offer OEM/ODM customization, including product branding and packaging for global markets.
💎 Key Advantages for Buyers:
- High-tech product focus, ideal for innovative toy lines.
- Direct connection to factories producing smart and electronic toys.
- Strong export infrastructure via Shenzhen and Hong Kong ports.
- Many suppliers provide quality certificates and comply with EN71, ASTM, and CE standards.
- Flexibility for small batch orders and trial shipments.
💡 On-Site Sourcing Tips:
- Best sourcing seasons: March–June and September–November.
- Allocate a full day or two — tech and electronic toys are spread across multiple supplier showrooms.
- Bring product specifications, sample photos, or tech requirements for OEM inquiries.
- Consider hiring a local sourcing agent for quality inspections and export documentation assistance.
🚆 Transport & Nearby Hotels:
- 15 min from Shenzhen Railway Station
- 45 min from Shenzhen Bao’an International Airport
- Recommended stays: Shenzhen Marriott Hotel Nanshan, Grand Mercure Shenzhen, Hyatt Regency Shenzhen Airport
8. Harbin Toy Wholesale Market
📍 Location: Daoli District, Harbin City, Heilongjiang Province, China
🕒 Opening Hours: 9:00 AM – 5:30 PM (Monday to Sunday)
Harbin Toy Wholesale Market serves as the main toy distribution hub in Northeast China, covering Heilongjiang, Jilin, and Liaoning provinces. It’s particularly known for educational toys, plush products, and winter-themed toys that align with the region’s cold climate and long winter season. The market connects local retailers and online sellers with manufacturers from Yiwu, Shantou, and Guangdong.
🎯 Core Product Categories:
Educational toys, plush dolls, puzzle sets, model kits, battery-operated toys, and winter-themed gift toys like snowman figures and Christmas decorations. Many traders specialize in small and medium-size wholesale orders, offering quick restocking for regional stores.
💎 Key Advantages for Buyers:
- Strategic location serving as the northern logistics hub for toy distribution.
- Strong demand for educational and plush toys, ideal for domestic and cross-border e-commerce.
- Local suppliers often collaborate with Yiwu and Shantou factories for fast replenishment.
- Cost-effective for buyers targeting North China and Russia markets.
- Offers flexible MOQ and custom packaging options for brand resellers.
💡 On-Site Sourcing Tips:
- Best visit periods: April–October, when logistics are more active.
- Check for seasonal toy themes, especially during the Christmas and winter gift seasons.
- Look for mixed-product wholesalers who handle plush + educational toy bundles for better profit margins.
- Many sellers prefer cash or WeChat Pay, so prepare accordingly.
🚆 Transport & Nearby Hotels:
- 20 min from Harbin West Railway Station
- 40 min from Harbin Taiping International Airport
- Recommended stays: Songbei Shangri-La Hotel, Crowne Plaza Harbin Songbei, Holiday Inn Express Harbin Central
9. Shenyang Toy Wholesale Market
📍 Location: Dadong District, Shenyang City, Liaoning Province, China
🕒 Opening Hours: 9:00 AM – 6:00 PM (Monday to Sunday)
Shenyang Toy Wholesale Market is one of the largest toy and stationery trading centers in Northeast China, serving buyers from Liaoning, Jilin, Inner Mongolia, and northern Hebei. It combines traditional toy wholesale with creative and educational toy categories, making it a strong choice for retailers and importers looking for diversified products and stable supply sources.
🎯 Core Product Categories:
Plastic toys, educational toys, baby products, dolls, RC toys, puzzles, outdoor play equipment, stationery, and STEM-related creative kits. Some wholesalers also provide OEM customization for educational institutions and distributors.
💎 Key Advantages for Buyers:
- Acts as a distribution hub for Northeast China, with efficient transport routes to Russia and North Korea.
- Offers a wide mix of mid-range and premium toys at competitive wholesale prices.
- Rich selection of educational and school-related toys, ideal for year-round sales.
- Local agents and warehouses provide short lead times and support for small quantity restocking.
- Many suppliers maintain long-term cooperation with Shantou and Yiwu factories, ensuring product consistency.
💡 On-Site Sourcing Tips:
- Best visit seasons: March–May (spring restock) and September–November (holiday sourcing).
- Most shops open early at 8:30 AM; arrive before 10 AM for better negotiation opportunities.
- Check vendors offering multi-category toys, especially those combining educational + outdoor play.
- Be aware that some wholesalers require pre-orders for large shipments.
🚆 Transport & Nearby Hotels:
- 15 minutes from Shenyang North Railway Station
- 35 minutes from Shenyang Taoxian International Airport
- Nearby hotels: Conrad Shenyang, Holiday Inn Shenyang Zhongshan, New World Shenyang Hotel
10. Baigou Plush & Toy Wholesale Market
📍 Location: Baigou Town, Gaobeidian City, Hebei Province, China
🕒 Opening Hours: 8:30 AM – 6:00 PM (Monday to Sunday)
Baigou Plush & Toy Wholesale Market is one of North China’s most famous hubs for plush toys, gifts, and soft furnishings. It serves as a key trading point between Beijing, Tianjin, and Hebei, connecting northern retail chains and online merchants. With a long history in the soft toy industry, Baigou has gradually developed into a specialized market that integrates design, manufacturing, and wholesale trade.
🎯 Core Product Categories:
Stuffed animals, cartoon plush dolls, pillow toys, cushions, plush keychains, festival gifts, and custom logo plush toys for brand promotions. Many suppliers also handle OEM/ODM plush toy production, exporting to Europe, the U.S., and Southeast Asia.
💎 Key Advantages for Buyers:
- Strong specialization in plush and fabric toys, with hundreds of workshops nearby.
- Direct factory sourcing, suitable for custom orders and low MOQ manufacturing.
- Close logistics links to Beijing and Tianjin ports, enabling fast inland transport and export shipping.
- Availability of ready-to-ship stock for e-commerce and small wholesalers.
- Competitive pricing compared to southern China, with flexible negotiation terms.
💡 On-Site Sourcing Tips:
- Best sourcing season: August–November, when plush and gift sales peak before Christmas and New Year.
- Bring sample photos or fabric swatches for custom orders — many factories offer prototype design services.
- For first-time visitors, plan at least one full day to explore the three major market zones.
- Local agents can help with factory visits, quality control, and consolidation shipping for bulk plush toys.
🚆 Transport & Nearby Hotels:
- 1.5 hours from Beijing Daxing International Airport
- 1 hour from Tianjin Port
- Nearby hotels: Baigou International Hotel, New Century Grand Hotel Baigou, Lavande Hotel Gaobeidian
🧸 Summary Tip:
For large-volume or brand-specific orders, partnering with a China sourcing agent can streamline communication, sampling, and export procedures.
| Importer Type | Recommended Toy Market | Key Strengths | Ideal For |
| New importers / online sellers | Yiwu Toy Wholesale Market | Massive SKU range, low MOQs, fast-moving toys | Trial orders & small businesses |
| Exporters / brand owners | Shantou Toy Wholesale Market | Factory hub for OEM & electronic toys | Custom manufacturing & product innovation |
| Regional distributors (South China) | Guangzhou Toy Wholesale Market | Rich mix of domestic & export toys | Retail chain restocking |
| Budget-conscious wholesalers | Linyi Toy Wholesale Market | Competitive pricing, simplified supply | Cost-effective bulk buying |
| Educational toy specialists | Zhengzhou & Chengdu Toy Markets | Strong in learning kits & STEM toys | School suppliers & educational brands |
| Tech toy retailers | Shenzhen Toy Wholesale Market | Smart, robotic, and interactive toys | E-commerce tech brands |
| Northern importers / Russia traders | Harbin & Shenyang Toy Markets | Easy logistics to Northeast & Russia | Regional distribution & reselling |
| Gift & plush toy brands | Baigou Plush & Toy Wholesale Market | Plush manufacturing base, custom logo toys | Gift stores & soft toy brands |
FAQs About China Toy Wholesale Markets
1. What is the best toy wholesale market in China for new importers?
For new importers or small online retailers, Yiwu Toy Wholesale Market is the best starting point. It offers a huge range of affordable products, low minimum order quantities (MOQs), and ready-to-ship stock, making it ideal for testing new markets.
2. How can I ensure toy quality when sourcing from China?
Always check if suppliers provide quality certificates such as EN71, CE, or ASTM. Working with a China sourcing agent can help you conduct factory audits, product inspections, and order follow-up to ensure compliance before shipment.
3. Do these markets sell to small buyers or only large wholesalers?
Most Chinese toy markets are open to both small and large buyers. Many vendors offer mixed MOQ or even single-carton purchases, especially in Yiwu and Guangzhou. For bulk pricing, building long-term cooperation with one supplier is recommended.
Work Smarter with a Reliable Sourcing Partner
Whether you’re exploring Yiwu’s massive selection or customizing plush toys in Baigou, partnering with a professional China sourcing agent saves you time and prevents costly mistakes. A sourcing agent can help with supplier verification, price negotiation, quality inspection, and logistics consolidation — everything you need for smooth global trade.
Berry Bian is the blog editor at iHome, focusing on global sourcing, wholesale trends, and practical tips for international buyers. With experience in digital marketing and cross-border trade, Berry shares insights that help small and medium businesses source products more efficiently and avoid common pitfalls. Passionate about connecting buyers with reliable suppliers, Berry writes with a clear and friendly style to make complex topics easier to understand.
