The underwear sector continues to grow rapidly in the global sourcing world, and China remains one of the most important destinations for buyers seeking reliable suppliers, competitive pricing, and a wide variety of products. Across the country, several well-known underwear wholesale markets provide importers with access to thousands of manufacturers and trading companies, offering a wide range of products from basic cotton briefs to high-end shapewear and seamless lingerie.
Among these hubs, Puning International Clothing City and Guangzhou’s Bai Ma Underwear Wholesale Market stand out for their strong supply chains and export-ready businesses. These markets attract buyers from Southeast Asia, the Middle East, Europe, and South America who want low MOQs, fast production cycles, and new seasonal designs. Whether you run an online store, a boutique, or a large retail chain, the Chinese underwear market offers flexible sourcing options that fit different budgets and product strategies.
If you are planning a sourcing trip or preparing to expand your product line, understanding the strengths of each major underwear market in China will help you choose the right suppliers and negotiate better deals. Below is a practical overview of the top underwear hubs you should know before you start sourcing.
1. Puning International Underwear Wholesale Market
📍 Location: Puning City, Jieyang, Guangdong Province
Opening Hours: 8:30 AM –6:00 PM, Monday–Sunday
Main Products: Women’s lingerie, bras, panties, shapewear, men’s underwear, sports underwear, sleepwear, thermal wear
Puning International Underwear Market is one of China’s most important hubs for underwear sourcing and is widely recognized as the “production capital” of Chinese lingerie. The surrounding Puning Industrial Belt hosts thousands of underwear factories, meaning buyers can access manufacturing resources directly around the market. This creates a strong advantage for importers who want to find suppliers offering OEM/ODM services, custom size charts, private labels, and flexible production capabilities.
Transportation:
Puning is well-connected within Guangdong. Buyers coming from Guangzhou or Shenzhen often arrive via high-speed rail to Puning Railway Station, then take a 20–30 minute taxi ride. Local buses also connect the station with the market area.
Buying Tips:
- Check whether the vendor manages its own workshop or cooperates with local factories for more stable quality control.
- Ask for fabric composition certificates (especially for cotton, modal, bamboo fiber).
- Confirm packaging formats early if you need brand-ready solutions or barcode labeling.
2. Guangzhou Gaodi Underwear Street
📍 Location: Gaodi Street, Yuexiu District, Guangzhou
Main Products: Bras, panties, lingerie sets, shapewear, men’s underwear, nightwear, sports bras
Opening Hours: Approx. 9:00 AM – 6:00 PM
Transportation:
Metro Line 1 (Ximenkou Station) → 5–10 min walk
10–15 min taxi from Guangzhou Railway Station
30–40 min taxi from Baiyun International Airport
Market Features
Gaodi Street is one of Guangzhou’s most concentrated and active underwear wholesale streets, known for its dense clusters of small to medium-sized vendors offering innerwear at highly competitive prices. Unlike large indoor buildings such as Baima, Gaodi is a traditional wholesale street: dozens of storefronts line both sides of the road, each specializing in different underwear categories.
Market Access & Surroundings
Gaodi Street sits near Guangzhou’s old wholesale district, so buyers can easily walk to nearby markets for related product categories such as women’s clothing, hosiery, and fashion accessories. The area is busy and compact, so visiting on weekdays is recommended for easier supplier communication and movement along the street.
Buying Tips
- Many shops rotate inventory fast; ask whether they can reserve stock for export orders.
- Check stitching and fabric quality on-site since price differences often reflect workmanship.
- Inquire about size charts—Chinese domestic sizing may differ from Western markets.
3. Guangzhou Wufu Underwear Wholesale Market
📍 Location: No. 499 Sanyuanli Avenue, Guangzhou
Main Products: Bras, underwear, nightwear, swimsuits, socks
Opening Hours: 9:00 – 6:00
Transportation:
Metro Line 2 → Sanyuanli Station, Exit C1 → ~10 minutes’ walk to Wufu Market.
Market Features:
Wufu Underwear Wholesale Market is one of Guangzhou’s earliest and most professional underwear and socks trading bases. According to Business in Guangzhou, it spans a large area (reported ~38,000 m²) and hosts over 1,300 shops with around 1,000 different underwear brands. The market has an international exhibition hall and a conference hall, which points to its scale and ambition to be a major platform for both domestic and foreign buyers.
Buying Advantages:
Buyers at Wufu can negotiate good factory-direct or semi-factory pricing because many vendors there are either brand wholesalers or direct manufacturer representatives. Given the scale of the market, there is a wide variety of quality — from basic cotton underwear to more decorative or functional styles — giving buyers flexibility in price vs quality. The large number of brands and styles also means that suppliers are familiar with export practices and can help with packaging, labeling, and bulk orders.
4. Guangzhou Jinxiang Underwear Wholesale Square
📍 Location: No. 193 Zhanqian Road, Liwan District, Guangzhou
Main Products: Underwear, bras, socks, loungewear, shapewear, swimwear
Opening Hours: 09:00 AM – 6:00 PM
Transportation:
Metro Line 2 or Line 5 → Guangzhou Railway Station → ~5 minutes walking to Jinxiang Building.
Market Features:
Jinxiang Underwear City is a highly professional market dedicated to underwear and socks, and is one of the largest of its kind in South China. Located next to the Guangzhou Railway Station and in the Liuhua garment district, it leverages a prime wholesale area with very strong logistics and trade connections.
Buying Advantages:
Because Jinxiang specializes in undergarments and socks, buyers can access deep supplier expertise, better fabric and trim options, and small-to-medium MOQs. Many vendors are intertwined with local manufacturing, meaning they are capable of both wholesale delivery and custom or private-label work. The market’s central location and scale support efficient product sampling and speedy negotiation — especially for startups or importers testing new lines.
5. Yiwu Underwear Market – Huangyuan & District 4–5
📍 Location:
- Huangyuan Market (篁园市场) – Known for low-MOQ underwear sellers
- Yiwu International Trade City District 4 & 5 – Higher volume + export-ready suppliers
Main Products: Underwear sets, bras, panties, shapewear, men’s underwear, seamless lingerie, kids’ underwear
Opening Hours: 9:00AM –5:00PM, Monday–Sunday
Market Features
Yiwu is internationally known as the world’s largest small commodity hub, and underwear is one of its strongest categories. The Huangyuan market offers the best variety for small MOQ orders, making it popular for online sellers and newcomers. District 4 and District 5 host larger suppliers and factory-backed companies that support OEM/ODM, private labeling, and custom packaging.
Why Buyers Choose Yiwu
Yiwu provides unmatched SKU diversity: thousands of stalls, continuous new arrivals, and competitive pricing. Many sellers support mixed-carton orders or small testing quantities. Export processes are mature, with nearby logistics companies offering consolidation, labeling, and FBA-prep services.
Transportation
- Yiwu Railway Station → 20 minutes by taxi
- Yiwu Airport → 25 minutes
- Public buses run directly to all market districts
6. Shantou Chaonan / Chaoyang Underwear Manufacturing Zone
📍 Location: Chaonan & Chaoyang Districts, Shantou City, Guangdong
Main Products: Lace lingerie, molded cup bras, panties, seamless lingerie, shapewear, nightgowns, pajamas, plus-size lingerie
Factory Hours: Typically 8:30AM –6:00PM
Transportation:
- Shantou Railway Station → 35–50 min taxi
- Jieyang Chaoshan International Airport → 60–80 min taxi
- Local buses are available but taxis are most efficient for factory visits
Zone Features
Shantou’s Chaonan and Chaoyang districts are widely recognized as one of China’s biggest lingerie manufacturing clusters. The region is home to thousands of underwear factories ranging from small sewing workshops to major export-oriented enterprises. Many well-known domestic brands and private-label suppliers originate from this area.
Unlike centralized wholesale markets, this zone is built around factories, sample rooms, and industrial streets filled with fabric suppliers, lace manufacturers, cup mold factories, and packaging providers. For buyers seeking OEM/ODM production, this region offers unmatched specialization and fast turnaround times.
Buying Advantages
Shantou manufacturers are known for their strong capabilities in lace lingerie, molded cup bras, and premium feminine underwear. Because production is concentrated locally, buyers benefit from lower sourcing costs, better fabric control, and fast replenishment cycles. Many factories support custom design, brand labeling, and bulk production runs suitable for both boutique brands and large retailers.
Another advantage is the region’s ability to handle complete production processes—from lace knitting to sewing to packaging—within a small geographic area, reducing lead times and improving consistency.
Market Access & Buying Experience
Unlike Yiwu or Guangzhou’s underwear streets, buyers in Shantou must visit factories directly. Most factories have professional sample rooms where buyers can review materials, evaluate workmanship, and discuss costing. Many suppliers require appointments, especially during busy seasons such as before Chinese New Year or mid-year export peak periods.
The surrounding industrial areas also include accessory suppliers, making it easy to source hooks, lace trims, pads, straps, and packaging in the same trip.
7. Guangzhou Baima Clothing Wholesale Market
📍 Location: No. 16, Zhannan Road, Yuexiu District, Guangzhou
Main Products: Women’s underwear, lingerie sets, shapewear, sleepwear, hosiery, fashion apparel
Opening Hours: Approx. 8:30AM – 5:30PM (typical hours for Baima; exact times vary by floor)
Transportation:
- Guangzhou Railway Station → 3–5 min walk
- Metro Line 2 / 5 (Guangzhou Railway Station) → Exit F
- 25–35 min taxi from Guangzhou Baiyun International Airport
Market Features
Guangzhou Baima is one of the most influential fashion wholesale hubs in China, attracting both local and international apparel buyers. Although the building offers all categories of clothing, it also includes a strong lineup of underwear and lingerie vendors spread across several floors. The market focuses on higher design standards compared with street-style markets, and new styles rotate very quickly due to its position as a fashion trendsetter in South China.
For lingerie buyers, Baima is ideal for discovering stylish, boutique-quality designs, lace lingerie, seasonal collections, and mid- to high-end innerwear that appeals to brand-driven retailers.
Buying Advantages
Prices are higher than in low-cost markets such as Gaodi Street or Yiwu, but buyers enjoy a stronger design selection, more professional sample rooms, and consistent quality. Many shops have years of export experience and can provide customized labels, upgraded fabrics, or small-run ODM services. Because Baima is a key distribution center, stock turnover is rapid, offering more opportunities to discover trending styles and premium sets suitable for boutique shops or upscale online stores.
Market Access & Surroundings
Baima’s location directly opposite Guangzhou Railway Station makes it one of the easiest wholesale markets to visit in the entire city. The area is surrounded by dozens of supporting markets, making same-day multi-market sourcing possible. Buyers often combine Baima with nearby Shahe Market or Zhanxi Road for extended product scouting.
Buying Tips
- Compare the same style across different floors—Baima often has similar designs at different price points.
- Ask whether the supplier updates collections seasonally; fashion cycles move fast here.
8. Hangzhou Sijiqing Clothing Market
📍 Location: Sijiqing Clothing District, Hanghai Road, Hangzhou, Zhejiang
Main Products: Fashion apparel, women’s wear, sleepwear, loungewear, and basic lingerie styles
Opening Hours: Typically 09:00–17:00 (varies by building)
Market Features
Hangzhou Sijiqing—also known as China’s No.1 Fashion Street—is one of the country’s largest apparel wholesale clusters. While primarily known for women’s fashion, the district includes many suppliers offering lingerie, sleepwear sets, cotton underwear, and home-wear collections. The market is very suitable for buyers who want to source apparel and lingerie together in one trip because of its extensive product mix and high supplier density.
Transportation
- Hangzhou East Railway Station → 20–25 minutes by taxi
- Hangzhou Xiaoshan Airport → 35–45 minutes by taxi
- Multiple local buses stop around the Sijiqing district
9. Nanjing Shiqiao Market – Underwear & Apparel Zone
📍 Location: Shiqiao Market, Qinhuai District, Nanjing
Main Products: Basic lingerie, women’s underwear, men’s briefs, socks, thermal wear, home-wear
Opening Hours: Around 8:30 AM – 5:00 PM (varies by hall)
Market Features
Shiqiao Market is one of Nanjing’s largest and longest-running apparel wholesale markets. While it covers a range of clothing categories, a full floor is dedicated to underwear, socks, and intimate apparel. Suppliers focus mainly on everyday basics—cotton panties, bras, men’s boxers, seamless underwear, and seasonal thermal sets.
Transportation
- Nanjing South Railway Station → 20 minutes by taxi
- Nanjing Lukou International Airport → 40–45 minutes by taxi
- Metro Line connections run near the Qinhuai District
10. Wenzhou Underwear & Apparel Manufacturing Cluster
📍 Location: Various small manufacturing zones across Wenzhou, Zhejiang
Main Products: Cotton underwear, kids’ underwear, men’s and women’s briefs, basic bras, loungewear
Zone Features
Wenzhou is known as a major light-industry manufacturing hub. While it does not have a single large underwear-only wholesale mall, the city is home to numerous small- and medium-sized underwear factories. These producers specialize in cost-effective cotton underwear and daily-wear basics. Because of flexible production capacity, Wenzhou is very popular among small brands seeking OEM with lower MOQs.
Why Buyers Choose Wenzhou
Factories here offer affordable pricing, flexible customization, and fast development for simple underwear styles. Brands looking to launch budget-friendly lingerie lines, kids’ underwear sets, or basic cotton ranges will find Wenzhou especially suitable. Compared to Guangzhou or Shantou, the production style is more “practical basics” than high-fashion.
Transportation
- Wenzhou Longwan International Airport → 25–35 minutes by taxi
- Wenzhou Railway Station → 15–20 minutes by taxi
China Underwear Wholesale Markets Map
China’s underwear industry is highly regionalized, with different cities and provinces specializing in distinct product types, manufacturing capabilities, and pricing structures. For global buyers, understanding these regional strengths is crucial for sourcing efficiently and negotiating better deals. Here’s a practical overview of the main underwear hubs:
| Region | Key Cities / Areas | Specialty Products | Advantages for Buyers |
| Guangdong Province | Puning, Shantou, Guangzhou | Lace lingerie, molded cup bras, seamless underwear, shapewear, high-end sleepwear | Strong OEM/ODM capabilities, design-focused, export-ready, mid-to-high-end pricing, fast turnaround, factory access |
| Zhejiang Province | Yiwu, Hangzhou, Wenzhou | Small MOQ cotton underwear, basic lingerie, private label sets, children’s underwear | Perfect for small e-commerce sellers, flexible orders, huge SKU diversity, logistics-friendly for exports |
| Jiangsu Province | Nanjing, Suzhou | Basic women’s and men’s underwear, thermal wear, socks | Cost-effective for bulk buyers, reliable supply, simple quality control, less fashion-focused |
| Fujian Province | Quanzhou, Jinjiang | Seamless underwear, sports bras, functional underwear | Specialized production clusters, strong for activewear lingerie, good for mid-MOQ orders |
| Shandong & Henan | Linyi, Zhengzhou | Everyday basics, cotton underwear, low-cost private label | Large production capacity, affordable pricing, ideal for volume-focused buyers |
This map helps importers quickly plan sourcing trips, identify suppliers based on product type, and target regions that best fit their order size, quality expectations, and price points.
Conclusion & Next Steps for Importers
China’s underwear market offers a diverse range of sourcing options, from high-end lace lingerie in Guangdong to small-MOQ cotton underwear in Yiwu. Understanding regional strengths, supplier types, and manufacturing clusters can save you time, reduce costs, and improve your product selection. By mapping your sourcing strategy to the right locations, you can ensure access to reliable suppliers, competitive pricing, and export-ready products suitable for your target market.
Whether you are running an online boutique, a retail chain, or testing new product lines, careful planning and research are key to successful procurement. Partnering with a local sourcing agent or leveraging experienced platforms can simplify your buying process, from supplier verification to logistics and quality control.
Ready to streamline your China underwear sourcing journey? Explore our professional sourcing services at iHome to connect with trusted suppliers, handle logistics, and get your products shipped efficiently. Let iHome help you turn your sourcing plans into profitable inventory with confidence.
Berry Bian is the blog editor at iHome, focusing on global sourcing, wholesale trends, and practical tips for international buyers. With experience in digital marketing and cross-border trade, Berry shares insights that help small and medium businesses source products more efficiently and avoid common pitfalls. Passionate about connecting buyers with reliable suppliers, Berry writes with a clear and friendly style to make complex topics easier to understand.
